Principal Digital Marketing Manager

Company: VirtualVocations
Location: Hartford
Posted on: November 8, 2024

Job Description:

A company is looking for a Principal Digital Marketing Manager, Data-Centric Digital Experiences.

Key Responsibilities

Develop a roadmap for digital capabilities to drive demand generation and ACV growth
Lead cross-functional teams to identify and implement digital capabilities
Analyze ROI of new capabilities and monitor their effectiveness with key performance indicators

Required Qualifications

10+ years of related experience or 6+ years with a Master's degree
3+ years of Digital Demand Generation Marketing experience
2+ years in Marketing Technology, Change Management, or Business Consulting roles
Proven track record in developing web-based demand generation strategies
Deep knowledge of Marketing Technology stack and customer data platforms

Keywords: VirtualVocations, Springfield , Principal Digital Marketing Manager, Advertising , Hartford, Massachusetts

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