Senior Associate Director of Athletics - Concessions, Corporate Sponsorship, and Merchandise

Company: NCAA (National Collegiate Athletic Association)
Location: Boston
Posted on: October 19, 2024

Job Description:

This position is responsible for overseeing the areas of Concessions, Corporate Sponsorship, and Merchandise for the Department of Athletics. The Senior Associate Director of Athletics is responsible for the strategy, execution, and evaluation of each initiative. The position collaborates closely with the other External functions, the University's Trademark/Licensing Office, the Internal function, our Concessions partner, and our Corporate Sponsorship, to effectively achieve their goals. This position reports directly to the Deputy Director of Athletics - External Operations. I. Provide leadership in planning, coordinating, and implementing a comprehensive corporate sponsorship program.

• Lead corporate sponsorship for the department including hiring and managing internal sales staff and any third-party consultants/vendors.
• Responsible for the development and management of the corporate sponsorship annual budget.
• Negotiate contracts and serve as primary liaison with the Office of Trademark and Licensing, the OGC, and other University departments for all related contracts.
• Act as the primary representative for Harvard Athletics to local and national businesses and corporations in the sales process.
• Manage the development of new assets for current and prospective clients.
• Manage corporate sponsor relationships at various varsity competitions.
• Responsible for generating $500K in annual revenue. II. Direct the Department's Concessions Initiatives
  • Develop a concessions program that delights fans and drives revenue.
  • Work with our concessions provider to manage the P&L.
  • Serve as the primary point of contact for our concessions partner.
  • Use innovative approaches to grow revenue and improve customer service satisfaction. III. Direct the Department's merchandise program.
    • Develop a merchandise program, working closely with our equipment staff, which delights Harvard Crimson supporters, drives revenue, and generates donations to the One Crimson Fund.
    • Responsible for the development and management of the merchandise annual budget.
    • Responsible for the management of the Harvard Athletics online team store. IV. Staff Management
      • Responsible for the hiring and managing internal sales staff and any third-party consultants/vendors. Basic Qualifications:
        • Bachelor's degree in business, marketing, sports management or related field required
        • 8+ years of progressive corporate sponsorship experience
        • Supervisory experience Additional Qualifications and Skills:
          • Concessions and/or merchandise experience preferred.
          • Strong skills required in strategic planning, project management, and project execution.
          • Ability to work cross-functionally and manage multiple projects.
          • Ability to think strategically while also being able to do a variety of implementations tasks is crucial.
          • Experience in sports management or academic environment is helpful. Physical Requirements:
            • Able to stand for extended periods of time.
            • Occasionally required to lift and carry up to 40 pounds. Working Conditions:
              • Evening and weekend work required.
              • Occasional local and out-of-state travel is expected. Work Format Details: On-site The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up-to-date on CDC-recommended vaccines.
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Keywords: NCAA (National Collegiate Athletic Association), Springfield , Senior Associate Director of Athletics - Concessions, Corporate Sponsorship, and Merchandise, Executive , Boston, Massachusetts