Senior Insights Manager
Company: VirtualVocations
Location: Springfield
Posted on: March 20, 2025
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Job Description:
A company is looking for a Senior Campaign Insights Manager to
lead US campaign insights and support marketing strategies.
Key Responsibilities
Lead US campaign insights and serve as the subject matter expert
for consumer insights
Conduct research to guide creative development, campaign
measurement, and media optimization
Build relationships with cross-functional teams and present
findings to senior leadership
Required Qualifications
6-8 years of experience in a Consumer Insights role focused on
campaign development
Strong background in campaign development research and media
measurement
Bachelor's Degree in Market Research, Marketing, Statistics,
Economics, or a related field; advanced degree preferred
Proven ability to distill insights from complex data and present to
senior leaders
Collaborative approach with strong relationship-building skills
across functions
Keywords: VirtualVocations, Springfield , Senior Insights Manager, Executive , Springfield, Massachusetts
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